Microsoft’s strategy in Africa

Microsoft 4Afrika Initiative […] is designed to help improve Africa’s global competitiveness. Our goal is to empower African youth, entrepreneurs, developers, and business and civic leaders to turn great ideas into a reality that can help their community, their country, the continent, and beyond.

By 2016, the Microsoft 4Afrika Initiative intends to:

– help place tens of millions of smart devices in the hands of African youth,

– bring 1 million African small and medium enterprises (SMEs) online, and

– help 200 000 Africans develop skills for entrepreneurship and employability. This will include up-skilling 100,000 members of the existing workforce, as well as training 100,000 recent graduates, 75 percent of whom we intend to help place in jobs. Source


It is nice to see that some global companies are seeing the potential in the continent, and taking actions by actually creating long-term strategies. Yes, the final aim is to create demand for their product in emerging markets, but this technology will create opportunities for the continent, and has the potential to empower all the different layers of African’ society.


Why are we doing this now? When we look at the world, many see China or the BRIC countries as the next big opportunity for growth. At Microsoft, we view the African continent as a game-changer in the global economy. We believe deeply in the potential of technology to change Africa, and we equally believe in the potential of Africa to change technology for the world. We are honored to plant this new seed for Africa, and together with our network of partners, we look forward to the next 20 years of growing amazing opportunities for the continent.



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