Les Sapeurs: the Society of elegant persons of the Congo

“When there is Peace, there is Sape”

Great ad from Guinness, featuring the Sapeurs in the Democratic Republic of Congo.

It features Ferolle, a policeman who takes him inspiration from Prince Charles and wears a kilt (granted, a light one), and a few other interesting gentlemen.

les sapeurs

 

“It is not the cost of the suit that counts, it’s the worth of the man inside it.”

Ferolle,

“A Sapeur is polite, not vulgar”

sapeurs kinshasa

 

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